Bloom Experimenting With GPS Grocery Carts

The 64-store grocery chain Bloom is trialing a GPS-based shopping cart device, one that uses satellite data to alert consumers to nearby price specials as they browse the aisles. The chain, part of the Food Lion group and a subsidiary of Brussels-based Delhaize Group, operates stores in North Carolina, South Carolina, Maryland and Virginia.

The touchscreen devices, known as PAT for Personal Assistant Technology, are being tested in a Fort Mill, S.C., store, reported Supermarket News.

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