Blank Label expands to brick-and-mortar

Online menswear brand Blank Label is expanding with a third brick-and-mortar location in Chicago.

Blank Label offers custom menswear and, like similar brands including Bonobos, found that shoppers preferred a physical experience to facilitate a custom purchase.

The first location debuted in Boston three years ago and expanded to Washington, D.C. in September, according to the Chicago Tribune. The third location, on the 26th floor of a downtown office building in Chicago's financial district, will open July 11 and sell an assortment of shirts, suits, pants and outwear.

CEO and founder Fan Bi plans to have four or five locations open by the end of this year, and then double the store count in 2017.

"We feel there's an opportunity for a more affordable version of custom, which has historically been very James Bond, uber-luxury," Bi said. "We want to make it accessible."

Online retailers are opening physical locations nationally, proof that stores do matter. In fact, a recent survey revealed that close to 74 percent of Generation Z and Millennials think brands should have a physical location instead of only selling only online.

For more:
- see this Chicago Tribune story (tiered subscription)

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