Black Friday will be No.1 for sales and traffic

Despite the rise of new sales events, Black Friday still ranks No. 1 among shoppers as the most anticipated sale of the year.

Black Friday is expected to have both the most sales and most shopper visits of the year, according to ShopperTrak.

Although Super Saturday—the last Saturday before Christmas—had the most sales in 2014, ShopperTrak expects Black Friday to win back the top slot due to price-conscious shoppers motivated by sales, combined with the trend to shop earlier in the season. In addition, an early Hanukkah, which begins 10 days sooner this year than last, will generate November sales at the expense of December.

"This year, there are a number of retailers that are choosing to remain closed on Thanksgiving, and we expect this will complement current trends and return Black Friday to the top spot for both sales and shopper visits," said Kevin Kearns, ShopperTrak's chief revenue officer.

"While our rankings illustrate the most impactful days of the holiday season, it's important that retailers don't lose sight of the other days," Kearns said. "As we saw in 2014, a significant portion of sales are generated throughout the entire holiday season, and it's vital that retailers optimize operations and marketing in order to make the most of each and every day."

Super Saturday is expected to rank second in the number of shopper visits, followed by the day after Christmas.

But when it comes spending after Black Friday, ShopperTrak predicts retailers will experience the most sales on Super Saturday, the second Saturday after Christmas, the Saturday after Thanksgiving, and the first Saturday in December.

For more:
-See this ShopperTrak survey

Related stories:
Digital holiday sales to increase 16% in 2015
85% of shoppers prefer physical stores
Digital to influence 64 cents of every retail dollar spent in physical stores
Green Monday sales up 15%, third busiest shopping day of the season
Cyber Monday heaviest online sales day in U.S. history

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