Black Friday could break previous records when it comes to the number of deals and doorbusters offered.
It's early, but holiday predictions are already starting to roll in.
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From technology to toys, the number of deals is expected to outnumber those offered last year, according to Black Friday Predictions. But it's the trends more than the deals that are most notable.
Doorbusters are going digital. For the first time in Black Friday history, shoppers won't be missing much if they choose to shop only online, according to the latest report. This is one way that retailers large and small will offer early sales, including many on Thanksgiving day. According to Black Friday Predictions, online is the new in-store.
Merchants are lining up more exclusives than ever, particularly in the toy department, and there will be a veritable bonanza of extras offered with purchase. Bonus loyalty points, mail-in rebates and coupon stacking will remain staples of the day.
Retailers are optimistic about the holiday and in a recent survey, 60 percent predicted that holiday sales will increase over last year, and about 25 percent expect sales to increase between 5 and 10 percent.