BJ's Wholesale club unveiled its new MasterCard credit card program, which greatly enhances store members' benefits and includes on-demand reward redemption.
Some rewards include 10 cents off per gallon of gas; 5 percent back on purchases in-store and online; 2 percent back on eating out and non-BJ's gas purchases; and 1 percent back on purchases made elsewhere.
The My BJ's Perks Program is the first warehouse store to provide members with on-demand award redemption in $20 increments during in-store checkout.
"BJ's Wholesale Club is excited to launch a new and innovative credit card program that provides our Members with more benefits, more value and more convenience when they shop in-club and everywhere else MasterCard is accepted," said Laura Sen, president and CEO, BJ's. "One of my favorite program features is our Members' ability to automatically redeem their earnings during checkout. They have the choice to build their awards for greater savings off a bigger purchase or they can put them to use during their weekly shop."
BJ's now offers two credit cards. The Perk Elite has a $100 membership fee and members earn 5 percent back on most purchases inside and outside of BJ's. The Perks Plus credit card has a $50 membership and gives customers 3 percent back on most purchases. Both cards offer the gas rewards, 1 percent back on purchases outside the store, bonus earnings up to $50 outside of BJ's and renewal savings up to $25 annually.
Recent findings released by Colloquy and FanXchange reveal that loyalty programs can greatly benefit retailers. Once enrolled, 43 percent of U.S. consumers have purchased more frequently because of reward offerings.
Expanding its perks for members, BJ's partnered up with Instacart in March to start offering same-day delivery on grocery items to customers in the Philadelphia area.
-See this BJ's press release
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