BJ's adopts real estate analytics to improve location strategy

BJ's Wholesale Club announced the adoption of Esri's location analytics solutions to aid in its real estate research strategy.

"Location is a factor that turns up in most of the analysis our team is asked to perform," said Keith Galligano, manager of business insights and market research at BJ's. "With Esri, we are able to leverage geospatial data to create actionable business insights as well as provide site location strategy."

The company operates 206 clubs in 15 states. The retailer offers a wide assortment of food and merchandise, at a discounted price for members.

"Using location analytics, BJ's has an enriched view of its business that helps it navigate the changing retail market with confidence," said Simon Thompson, director of commercial industry for Esri.

In late 2014, BJ's introduced a MasterCard credit card program to enhance members' benefits and include on-demand reward redemption. The My BJ's Perks Program makes it the first warehouse store to provide members with on-demand award redemption in $20 increments during in-store checkout.

Last year, the club also partnered with Instacart to start offering same-day delivery on grocery items to customers in the Philadelphia area.

*This story originally appeared in FierceRetailIT's sister publication, FierceRetail.

For more:
-See this Esri press release

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