Birchbox members boost sales of other beauty retailers

Members of beauty retailer Birchbox's subscription service spend 38 percent more than members on the site without a subscription. Shoppers who have signed up for Birchbox's subscription service also spend 5 percent more at Sephora and 6 percent more at Ulta, according to Slice Intelligence. Therefore, Birchbox's pump of beauty samples into the market is helping to grow the number of beauty supply sales—for all. Story