Twinkie fans, rejoice — Hostess's comeback is getting a sweet boost from Big Lots as the retailer will be the new home of the Official Hostess Thrift Outlet.
As the Official Hostess Thrift Outlet, Big Lots is the replacement for the Hostess Thrift Stores that were closed in November 2012. Starting today, shoppers will find Hostess snack cakes including Twinkies, CupCakes, Zingers and Fruit Pies at reduced prices at Big Lots locations for up to 40 percent off the suggested retail price.
"The Thrift Outlets were extremely popular," said Big Lots CEO David Campisi. "We are thrilled to team up with this iconic brand and give customers a new destination to find outstanding savings on the products they know and love."
Big Lots locations will receive a variety of fresh product every week. "The assortments will be different each week and will vary by store," said Chief Customer Officer Andy Stein. "Customers who want the best selection will need to get there early and often." As with all Big Lots merchandise, when it's gone, it's gone.
Hostess Brands Inc. filed for bankruptcy in 2013 and its cake business, including the Hostess and Dolly Madison brands, was sold to two investment firms in a deal reportedly worth $410 million. At the time, Apollo Global Management and Metropoulos & Co. hinted the products could be sold at a wider variety of retailers including deep discounters and dollar stores.
Big Lots will promote the Hostess debut with a social media campaign called #thriftisback that includes a YouTube video and a social media campaign. "There is a tremendous hunger for the Hostess brand and for saving money at Big Lots," noted Stein. "We plan to welcome Twinkies in a big way."
-See this press release
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