Big Lots Launches Its First E-Commerce Site With A "Deal Of The Day"

When 1,361-store $4.6 billion chain Big Lots unveiled its first E-Commerce site Tuesday (Oct. 21), it decided to borrow a gimmick from its brick-and-mortars and re-create what it dubbed the stores' "treasure hunt atmosphere." Specifically, every morning, the chain plans to announce on the site a "deal of the day," which is a limited-inventory product at supposedly ultra-discounted rates. Big Lots is also posting certain advertising circulars online only.

It's an interesting twist on giving consumers a reason to repeatedly come back to the store. It's also coupled with a loyalty CRM program called BuzzClub, which seems to be offering the same kind of discounts available in most loyalty programs. But Big Lots has come up with a chutptza-ish marketing claim for those customers who successfully apply for a loyalty card, and the chain listed it as the first of eight bulleted advantages: "Get access to all merchandise on BigLots.com." And that's something that non-loyalty card members will be denied?

Suggested Articles

Costco changes up its menu items, and Alibaba and Guess partner for a physical store.

Janey Whiteside, Walmart's new chief customer officer, is well acquainted with the importance of customer service in modern retail.

Whole Foods will offer deals on Amazon's Prime Day, and tariffs against China are causing pricing hikes.