Bi-Lo launches digital coupons

Bi-Lo Holdings, parent company of Bi-Lo, Harveys and Winn-Dixie grocery stores, has teamed up with Coupons.com to launch a new smartphone app that delivers personalized digital coupons based on consumer shopping habits.

"Our customers' shopping habits vary, so it's important that we provide a grocery shopping experience that is personal," said Bert DuMars, VP of digital marketing at Bi-Lo Holdings. "The coupons on our new app and site are unique in that they are delivered to each customer based on his or her shopping behaviors and geographic interests and then prioritized so those that most closely match their preferences appear first. No other grocer in the Southeast offers this kind of personalization."

New features on the mobile app include virtual rewards that allow consumers to redeem coupons, earn fuelperks! rewards and track savings when scanned at the register. A new scanning function allows consumers to add items to a shopping list using their phone. In addition, a GPS-enabled location finder helps shoppers locate stores and fuelperks! gas stations. Weekly circulars specific to a store location can be sorted by category.

The My Winn-Dixie mobile app is free on iPhone and Android app stores. Once the app is downloaded, customers can create an account and register their reward card to start receiving personalized coupons.

Last November the company was one of the first traditional grocers in the Southeast to announce support for Apple Pay. Winn-Dixie customers started recieving the new digital offerings on April 29, and Bi-Lo and Harveys customers are expected to have access later this summer.

For more:
-See this Bi-Lo press release

Related stories:
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Bi-Lo/Winn-Dixie files for $500 million IPO
Report: Bi-Lo planning an IPO this year
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