The best of FierceRetailIT

1. E-receipts are Walmart's newest source of shopper data
Walmart rolled out a program to send shoppers e-receipts via its mobile app, and while they're surely thrilled to save a few trees the real impetus is the wealth of customer data the program will provide. The retailer hopes to use the feature to collect information on what shoppers are buying, that way it can provide suggested items for their shopping list and offers personalized to their shopping history.

"We view this as a platform," Gibu Thomas, Walmart's senior VP of mobile and digital media said at the Source14 conference in San Francisco. "It will produce a fire hose of transactional data." Continued

2. Sam's Club boots Discover, partners with MasterCard
Discover is out and MasterCard is in at Sam's Club. The retailer has finalized a multi-year agreement with GE Capital Retail Bank to manage its co-branded credit cards in the U.S. and Puerto Rico. And so ends Sam's Club's 10-year relationship with Discover Financial Services, which had been managing the co-branded cards for both Sam's Club and Walmart. Continued

3. Mobile payment platform CurrentC already hacked
The controversy over fledgling mobile payment platform CurrentC grew considerably as the Merchant Customer Exchange's (MCX) pilot program hacked before it even launched. The MCX is a rival mobile payment platform competing with Apply Pay and Google Wallet. Apple Pay's release this week served to bring attention to CurrentC, which is now being tested at select Minneapolis-area retailers. MCX had some loyalty requirements that reportedly required participating retailers to only use the platform causing some retailers to disable Apple Pay at its launch. Continued

4. Apple Pay vs. CurrentC: The race is on
Apple Pay debuted to much fanfare, but it's not the only mobile payment platform in town. Competitor CurrentC is collecting retail partners and positioning itself as a formidable competitor, thanks in large part to its biggest partner: Walmart. It promises to simplify transactions but has some limitations. Continued

5. Best Buy, 7-Eleven disable NFC
NFC took another hit this week as Best Buy and 7-Eleven began removing the capability to accept payments at POS terminals throughout their store network. It seems the retailers simply found the expense too high. Continued

6. Supervalu reports data breach
Supervalu joined the growing list of retailers to experience a data breach, announcing that cybercriminals had accessed payment card transactions at some of its stores. The Minneapolis-based company said it had "experienced a criminal intrusion" into the portion of its computer network that processes payment card transactions for some of its stores. There was no confirmation that any cardholder data was in fact stolen and no evidence the data was misused, according to the company. Continued

7. Home Depot investigating massive data breach
Home Depot has confirmed it was investigating some "unusual activity" related to a data breach, making the home improvement retailer the latest potential victim of cyber criminals. "I can confirm we are looking into some unusual activity and we are working with our banking partners and law enforcement to investigate," said Home Depot spokeswoman Paula Drake. Continued

8. Macy's boosts Web sales, email marketing with predictive analytics
Macy's has implemented new technology into its e-commerce website that will help the company better understand customer buying behavior and optimize email and website marketing campaigns. The retailer has partnered with SAP InfiniteInsight to design a new system that provides predictive analytics for its online business. The technology will help Macy's understand the likelihood of customers spending on the Web in a certain product category. Continued

9. EMV migration won't save retail
In the wake of multiple data breaches, retailers are casting about looking for answers, solutions and a place to lay blame. But so far, there seem to be more questions than answers. Namely, will EMV save retailers? Continued

10. The untold story of the Target data breach
Target's data breach is among the largest to date and has impacted the retailer far beyond the event's scope and moment in time. Target identified the point of entry, a third party vendor, specifically a heating and air conditioning sub-contractor, but there were still unanswered questions that a new report from security provider Aorato attempts to answer. Continued