Best Buy quietly names CMO

Best Buy quietly hired Greg Revelle as the tech retailer's new chief marketing officer back in November. Revelle reports directly to CEO Hubert Joy but the company did not announce the hiring.

Revelle is tasked with building and communicating the brand to customers through traditional, in-store and digital channels, across all devices. He will support Best Buy's growth strategies and the retailer's initiatives toward more personalized customer communication and engagement. He also manages branding, offline and online advertising, customer relationship management, customer loyalty, enterprise growth initiatives, research and analytics.

Before joining Best Buy, Revelle was chief marketing officer for AutoNation, where he was responsible for a major overhaul of the brand's marketing organization and platform, helping to consolidate 15 regional brands under one national brand, rebuilding the company's online marketing and e-commerce teams, and launching new Web and mobile e-commerce platforms.

Revelle's hire has also unsettled the status quo in Best Buy's marketing department as both Scott Moore, senior VP of marketing, and Gayle Malcolm, VP of advertising, are set to leave the company. Story