In time to capture holiday travelers, Best Buy (NYSE:BBY) has opened a Geek Squad pop-up in the Minneapolis-St. Paul International Airport. The "Pop-Up Tech Experience" will be similar to the stores-within-stores at Best Buy locations.
The week-long experience will offer travelers an opportunity to get free advice from Geek Squad agents. The employees are also armed with kid-friendly technology activities and tech demos of this year's hottest gifts. Or, travelers can just use the location's charging plugs and desktop workstations for accessing free airport Wi-Fi.
The pop-up is located in Terminal 1 in the airport's North Star Mall and is open daily from 8 a.m. to 5 p.m. through Dec. 20.
Along with the in-airport promotion, Best Buy is offering the gift of the Geek Squad throughout its store locations by offering, for the first time, the "gift of Geek Squad." These gift packages allow consumers to pre-purchase technical and set-up services as gifts for the holiday season and beyond.
The electronics retailer is also offering a free Geek Squad appointment for consumers who purchase a qualifying gift or make a purchase at a Best Buy Express kiosk through Feb. 29.
Best Buy has recently been expanding its presence beyond the flagship stores. For example, earlier this year, Macy's (NYSE:M) announced the opening of Best Buy electronics departments within 10 of the department store chain's locations.
-See this Best Buy press release
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