In the fierce competition of online holiday shopping, Best Buy (NYSE:BBY) upped its game today by offering free, two-day shipping. The deal went live over the weekend and applies to thousands of items for sale on the brand's website.
The aggressive move is to help gain a larger share of consumers who are especially concerned about shipping speed just before Christmas, reported the Minneapolis Star Tribune. The end-date to the offer is still unknown. And a cut-off date for shipment has also yet to be announced, although last year the company set Dec. 20 as the last day to gaurantee delivery by Christmas.
"Shipping is obviously important to our customers," Jeff Shelman, a company spokesman, told the Minneapolis Star Tribune. "We wanted to make sure customers can shop now and be very confident the items will be delivered well before the holidays."
The shipping offer puts Best Buy in direct competition with Amazon Prime (NASDAQ:AMZN) members, who also get free, two-day shipping year-round for a $99-a-year membership fee. It's also aimed at Target (NYSE:TGT), which announced it would offer free standard shipping over the holidays.
-See this Minneapolis Star Tribune article
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