Best Buy (NYSE:BBY) announced a partnership with shopping app Curbside, which will allow customers to shop from their mobile phones and promptly pick up their orders curbside at the retail store.
Curbside, which debuted last year, will roll out at several Best Buy locations in the Bay area, including San Jose and San Francisco, reported TechCrunch.
Curbside began testing the app in 10 Target (NYSE:TGT) stores across the San Francisco Bay area and San Jose last fall. Another California Target store implemented the service last month, bringing that number to 11. Best Buy's Curbside service will be available at two San Jose stores, Santana Row and San Jose South, and at the Geary Boulevard location in San Francisco. Other locations are yet to be announced.
The new move has Best Buy joining the ranks of retailers who are speeding up delivery and offering variations of same-day delivery options. For example, Sears (NASDAQ:SHLD) offers Shop Your Way members the option to collect purchases in five minutes or less via curbside pickup. And Hannaford announced last year that it would add a curbside grocery pickup service.
More than 55 percent of shoppers who have used Curbside make a repeat purchase, and the company fulfills hundreds of orders a day. While Best Buy already offers a buy online, pick up in-store option, Curbside makes gratification for mobile shoppers that much more immediate.
Curbside is backed by an $8 million Series A fund and relays on contractors to fulfill the labor requirements associated with filling orders, not the retailers themselves.
-See this TechCrunch article
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