The chain sent out invites to its exclusive Premier Black members—supposedly limited to the biggest spenders in the chain—on Wednesday, but inadvertently E-mailed it to the full CRM database. Oops!
Best Buy quickly owned up to the error, but how would you like to tell millions of customers, "Sorry. When I said you were special, I didn't mean you. I need to take the gift back now."
It's sort of like having to say your daughter, "I'm sorry, honey. That 'You're my favorite!' card I left on your pillow was supposed to be for your brother. Can you please give it to him while you're taking out the trash?"