Best Buy CIO On RFID: Retailers Have A Lot Of Consumer Convincing To Do

Best Buy CIO Bob Willett is arguing that RFID can be a huge boost for retailers, but only if they can convince people they won't abuse the data.

Willett, in a keynote address at the ERIexchange show in Boston this week, credited some RFID trials with already boosting sales in some isolated areas, according to this story in Computerworld. "Before I'm carried away in a box, I'd like to see checkouts gone from the store," Willet said. "The technology is there to do it today with RFID. The first major retailer that can do it will be remembered forever and a day as a champion of the consumer."

Suggested Articles

Costco changes up its menu items, and Alibaba and Guess partner for a physical store.

Janey Whiteside, Walmart's new chief customer officer, is well acquainted with the importance of customer service in modern retail.

Whole Foods will offer deals on Amazon's Prime Day, and tariffs against China are causing pricing hikes.