Best Buy Change Sees 10X Increase In CRM Participants

When Best Buy removed annual fees from its bonus card, the company yielded about 10 times the number of shoppers opting to sign up for its rewards program, according to this story.

A location that gains a reputation as a "flat-screen store," for example, is identified as one frequented by more people with disposable incomes. Hence, salespeople are trained to pitch complimentary products, like sound systems and attachments. Interesting story....

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