Cricket Wireless (NYSE:BBY) is expanding its store footprint with the addition of 1,000 stores within Best Buy locations and another 2,000 at Aaron's.
The deals expand the wireless provider's distribution to more than 11,000 outlets nationwide, while the retailers can now boast additional sales and lease revenue from the prepaid plans.
Best Buy is one of the largest sellers of wireless phones – plans and handsets – in the United States, and while Aarons' specializes in renting or leasing-to-own furniture, electronics, appliances and accessories, it currently sells and leases unlocked mobile devices that can be activated on several networks, according to FierceWireless.
"Cricket and Aaron's share a simple goal – give customers more than they ever thought possible from their retail experience – and this deal helps us continue to deliver," said Dave Fine, VP of sales, Cricket Wireless. "Our relationship with Aaron's not only brings Cricket's distribution network to more than 12,000 retail locations nationwide, it also carves out a new path to let consumers experience all that Cricket has to offer – great network coverage, phenomenal value and no hidden costs or fees."
Best Buy added 250 AT&T shops inside stores last year. Cricket is a subsidiary of AT&T.
- see this FierceWireless story
- see these Cricket press releases
AT&T shops open in Best Buy
Macy's to open in-store Best Buy shops, close 35 to 40 stores
Interactive Samsung shops to open in 200 Best Buy stores