Best Buy adds Intel Experience zones to showcase new technologies

Best Buy (NYSE:BBY) introduced The Intel Experience at 50 locations nationwide. The hands-on zone allows customers to try, explore and play with the latest technologies such as 3D printing, augmented reality gaming and DJ remixing.

In a recent Intel study, conducted by Toluna, 75 percent of Americans reported being excited about the chance to learn and test new technologies. However, half of shoppers are frustrated by the lack of access to these new technologies.

"We wanted to give our customers a new way to experience Intel technology," said CJ Bruno, corporate VP and general manager of Intel Americas. "It's an innovative way for Best Buy's customers to see, touch and engage with our latest products and experiences."

The in-store Intel Experience will be staffed by specially trained Best Buy employees beginning this fall. There will be four experiences for shoppers to explore. The first will be 3D printing, a one-touch enabled laptop where shoppers can design their own robot. The second will include Intel tablets to design and race a Mars Rover. The third is a DJ experience, in collaboration with singer-songwriter Ne-Yo, which will allow customers to remix his track and create an onstage experience by controlling the stage lights. Finally, the product gallery will let customers test out the latest laptops, two-in-one devices and tablets powered by Intel processors.

"People don't normally have the opportunity to experience the kind of cutting-edge technology that will be featured in these shops," said Jason Bonfig, senior category officer for computing and tablets at Best Buy. "It's a natural extension of our goal to showcase the endless possibilities of technologies and ignite our customers' imaginations."

Best Buy reported a better-than-expected quarter ending in August, with $8.9 million in sales, attributed to the Renew Blue program. The company is investing in more online sales and cost reduction initiatives in reaction to consumer behavior. As in-store traffic continues to decrease, Best Buy hopes that new initiatives such as The Intel Experience will change that pattern. In another partnership with Samsung and Sony, Best Buy introduced in-store kiosks earlier in the year.

For more:
-See this Intel press release

Related stories:
Samsung, Best Buy team up to create 'store-in-store' kiosks
Sony shutters 20 U.S. retail stores, slashes 1,000 jobs
Best Buy reports dismal holiday sales, shares tank
Best Buy Canada lays off 950 full-time employees
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