Bergdorf Goodman details 20/20 makeover

Bergdorf Goodman has been undergoing a major makeover. Following the five-year renovation, the retailer will unveil new locations for favorite departments, venues to display emerging designers, a store within a store, and a "grand hall" for leather goods.

The five-year plan, dubbed BG 20/20, calls for the renovation of the women's store. The project began in 2013 and, when done, will include a revamped sixth floor with new "Modernist Collections" anchored by fashion house The Row and a lab to spotlight emerging designers, according to Women's Wear Daily.

Jewelry will be a store within a store on the 57th Street side of the building and a "grand hall" will showcase leather goods, also on the main floor alongside Fifth Avenue. The main store refresh will debut in Fall 2016.

There's a lot going on behind the scenes as well, with merchandising responsibilities for BG's online operation being transferred from parent-company the Neiman Marcus Group in Dallas to the store's New York City-based buyers, according to Women's Wear Daily. Roughly 70 percent of website merchandise will be bought by BG buyers by pre-fall.

The company also purchased fashion e-commerce site MyTheresa.com to expand its international presence. Responsibility for the new brand falls to BG President Joshua Schulman, who has added "president of NMG international" to his responsibilities.

The online efforts dovetail with those of its parent company as NMG realigns talent and assets to build out one of the most aggressive and cohesive strategies in luxury retail. In April, the retailer merged its in-store and online merchandising teams to support omnichannel operations.

NMG has also been growing its mobile presence with apps and adding in-store technology—most recently with memory mirrors that let shoppers view outfits side by side in the dressing room.

The BG men's store has already undergone a makeover that included digital properties. 

Early results show the strategy is bearing fruit. Online sales now account for roughly 24 percent of total sales, but BG has lagged behind within the group, reported WWD.

Store renovations should be complete by the time Neiman Marcus debuts its first store in Manhattan in 2018.

For more:
-See this Women' Wear Daily story (subscription)
-See this Engadget article

Related stories:
Neiman Marcus acquires Mytheresa.com
Bergdorf Goodman revamps menswear
Neiman Marcus adds new app to mobile arsenal
Neiman Marcus shuffles execs, creates new omnichannel order
Mary-Kate and Ashley debut first flagship for The Row

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