Bergdorf Goodman announced a partnership with Borderfree to open its e-commerce site to international shoppers. Using BFX, Borderfree's global e-commerce platform for retailers, the luxury brand will be available in more than 100 countries and territories, in more than 60 currencies.
In addition, Bergdorf Goodman plans to roll out international ordering capabilities to its in-store sales associates, giving them more tools to work with international clients.
Borderfree can create a localized, online shopping experience for international visitors. Retailers using BFX can launch an international version of their domestic website and sell and ship to shoppers around the world.
"We recognize the enormous global e-commerce opportunity, particularly for luxury goods, and with BFX, we can immediately provide shoppers worldwide with a localized version of the Bergdorf Goodman website and offer international shipping," said Agatha Wirth, VP of operations and strategic initiatives. "Bergdorf Goodman is a historic, world-renowned brand with a significant international fan base, and we're excited to bring BG straight to our customers, no matter where they are located."
The announcement of the Borderfree platform comes at the same time as the implementation of another technological advancement by parent company Neiman Marcus Group. Yesterday the brand debuted NM Mobile Wallet, which allows shoppers to quickly and easily make in-store purchases at Neiman Marcus, Bergdorf Goodman and Last Call without a credit card.
The retailer is also in the midst of what it calls the BG 20/20 makeover, which is a five-year renovation of the women's store, to be completed in 2018.
-See this Bergdorf Goodman press release
Bergdorf Goodman details 20/20 makeover
Bergdorf Goodman revamps menswear
Neiman Marcus acquires Mytheresa.com
Neiman Marcus adds new app to mobile arsenal
Neiman Marcus shuffles execs, creates new omnichannel order