Belk to Invest $200 Million in Omnichannel Expansion

Belk stores is getting ready to upgrade its omnichannel presence and says it will spend $200 million over the next five years on what is being called its Omnichannel Transformation Initiative.  The investment will allow Belk to drive sales across all brands and channels, including in-store, online and mobile.

Digital business for Belk continues to remain a bright spot for the retailer, which saw a 45 percent sales increase in the most recent quarter ending Nov. 2. Belk plans to continue this growth, by improving e-commerce and in-store technologies to create a more seamless shopping experience for customers, no matter how they choose to shop. Enhancements will be made to help the retailer better utilize shopper data and analytics and improve fulfilment as "ship from store" programs grow ever-popular with consumers. Belk says it will begin using its store inventory both to back up web-based orders and to fulfill orders placed in other stores if a customer can't find their preferred item in the right size.

"Customers have many ways to choose to shop with us, and this project helps us ensure our brand, our service and our fashion assortments are reflected across all channels," said John R. Belk, president and chief operating officer, in a statement.

Accenture, a global consulting firm, will guide Belk through the omnichannel initiative using its Accenture Seamless Retail Services. Under the partnership, Belk will receive an overhaul of traditional systems used for marketing and fulfillment and more integrated features to connect with customers in store and online.

In the most recent quarter, Belk reported strong Q3 earnings and a 15th consecutive quarterly same-store sales increase. Tim Belk, chairman and chief executive officer of Belk, said the chain's success is partly due to recent investments in eCommerce and supply chain.

For more see:
-This Accenture press release

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