Bebe names Jim Wiggett CEO

Bebe announced that Jim Wiggett, who has been serving as interim CEO since June 2014, has been appointed CEO and named to the board of directors, effective immediately.

Wiggett has 40 years of experience in retail and business, and before his role as interim CEO was an advisor to the company for five years. He founded the Jackson Hole Group in 2002, a strategic consulting group, and previously served in several senior executive positions with companies including Charles Schwab, Duty Free Stores and Moet Hennessey Louis Vuitton.

"Since Mr. Wiggett joined as interim CEO in June, we have been extremely pleased with his contributions and the strategic direction of the company," said Manny Mashouf, chairman of the bebe board of directors. "Jim has made considerable progress in executing our turnaround strategy. We have been impressed with his leadership and results orientation during his interim assignment and are highly confident in his ability to lead the Company. We look forward to the future successes that Mr. Wiggett will bring to the bebe brand."

Bebe is currently navigating tricky waters. The retailer shut down its 2b stores earlier this year and has refocused its strategy on e-commerce in the face of declining sales. Press release