Bebe, Lucky Brand join ShopRunner

ShopRunner announced the expansion of its partnering fashion brands to include Bebe, Lucky Brand, Alexis Bittar, Alice and Olivia, Joie and Kooba.

Members of the online shopping service can now access benefits when they make purchases from these new, partnering brands, Women's Wear Daily reported. Membership benefits include free two-day shipping, free returns, two-click checkout and additional offers.

The platform, not a marketplace, according to CEO Scott Thompson, aims to get the member to the individual brand or retailer to make a transaction. Other partnering retailers include Neiman Marcus and Bergdorf Goodman.

ShopRunner handles the back-end fulfillment for orders and all customer service. In return, the company gets a percentage of every purchase made by a member. Shoppers can either go directly to the brand's site and just note that they are members at checkout, or get to the brand through the ShopRunner site.

Michael Rubin started ShopRunner and also created technology services comapny GSI Commerce, which was sold to eBay in 2011. Rubin later bought back Fanatics, Rue La La and ShopRunner, now all falling under his new company, Kynetic.

Alibaba (NYSE:BABA) invested $200 million in ShopRunner in 2013.

For more:
-See this Women's Wear Daily article (subscription)

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