BCBGMaxAzria opened its first store in India last week in New Delhi's DLF Emporio Mall.
A licensing agreement with Reliance Brands Limited will launch both BCBGMaxAzria and BCBGGeneration in India, reported the Indo Asian News Service.
"Indian fashion is at a very aspirational stage where the luxury customer is well travelled and identifies with global fashion and brands," Lubov Azria, chief creative officer of BCBGMaxAzria, said in a statement. "We are excited to introduce BCBG to the Indian market and hope to discover their needs and give them something they like."
Reliance Group, which launched in Australia earlier this year, is looking to Chinese cities such as Hong Kong and Macau for future store sites, reported Women's Wear Daily. A second store will open in Mumbai, India, soon. The company operates more than 1,000 points of sale in 41 countries.
The Indian retail market is thriving, with brands such as Kenneth Cole and Quicksilver entering the country in recent years. Gap (NYSE:GPS) plans to open 40 new Gap stores in India this year.
Sophie Rietdyk, president of licensing and international at BCBGMaxAzria, said the timing was just right for the retailer to enter India, now that Western brands are becoming well known in the market and more Indians have become well-traveled.
Last fall the company partnered with Borderfree to offer online order shipping to 100 countries.
-See this Indo Asian News Service article
-See this Women's Wear Daily article (subscription)
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