BCBGMaxazria will now be able to ship purchases to shoppers in 100 countries. Under a new partnership with Borderfree, a provider of cross-border e-commerce solutions, the company's flagship line will be available to international shoppers that make a minimum purchase.
In addition, the brand is offering duty-free purchases in all countries but Japan and Canada. Later this year, the platform will also make the company's BCBGeneration and Herve Leger brands available to international shoppers.
"BCBGMaxazria is truly a global fashion company with a significant international following and sophisticated designs that appeal to consumers across generations," said Alex Golshan, VP international e-commerce and omnichannel, BCBGMaxazria. "We've long enjoyed strong international demand for our designs, with 30 percent of our existing e-commerce traffic coming from international shoppers. We are pleased to now be able to better respond to existing international demand and drive additional brand awareness globally with the support of Borderfree."
Several other retailers are using Borderfree to expand their international e-commerce platforms, including Chico's FAS (NYSE:CHS) and OnlineShoes.com.
BCGB reported a 40 percent jump in e-commerce since it integrated a new in-store and social media promotion. Teaming up with Postano, BCBG celebrated the brand's 25th year with a retrospective that included in-store events and hashtagged social content.
-See this BCBGMaxzaria press release
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