Bass Pro opens destination shop in Florida

Bass Pro Shops opened its unique mega-store in Brandon, Florida, last week. The Missouri-based retailer's first store in the Tampa Bay region is 130,000 sq. ft. and contains a fishing pond with native Florida fish.

There are many eye-drawing displays in the fishing, camping, hunting and general outdoor gear store, including wild boar, black bear and deer taxidermy displays lining the center aisle, Tampa Bay Times reported.

The main entrance is designed to look like a trophy room with fish, white-tailed deer and a buck (shot at a nearby swamp) mounted on the walls. Hand-painted murals of Florida wildlife and vintage photographs of the state hang around the store.

In addition, the new Bass Pro store contains a 7,000 sq. ft. Islamorada Fish Co. restaurant. And after a meal or a cocktail, shoppers can go to the boating showroom.

About 120 million shoppers visit Bass Pro stores annually in the United States and Canada. The average customer spends more than two hours per visit and drives about 50 miles to get to a store.

"Shopping at these mega-centers is an experience," Faith Hope Consolo, chairman of the retail group with Douglas Elliman Real Estate in New York City, told Tampa Bay Times. "Combining retail with entertainment, conservation, outdoor education and restaurants makes it an all-day affair."

The location is Bass Pro's 10th in Florida, with plans for five more.

Bass Pro joins the growing list of retailers creating concept shops to entice consumers into unique shopping experiences in-store. For example, Domenico Vacca recently announced a lifestyle concept development in Manhattan that will include 8,000 sq. ft. of retail space along with a cafe, barber shop, beauty salon, members-only club and private residences.

And last fall, Sandro opened The Workshop, which not only featured Sandro Homme products for men, but also served as a showcase room for a rotation of contemporary artists. Other brands hopping on the bandwagon include RadioShack, Warby Parker and AT&T.

For more:
-See this Tampa Bay Times article

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