Barneys New York's new flagship a mobile marvel

Barneys New York's new flagship store returns the retailer to its roots with a store in the neighborhood where it was founded in 1923. But the location in Manhattan's Chelsea neighborhood also boasts digital technology that is decidedly 21st century.

There's a full beacon network that works with the Barneys' app, sending notifications and helping users navigate the store, which takes up a full city block. Salespeople are armed with iPads that double as payment systems and a means to personalize the customer experience. Story

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