Barneys New York launches iPad app

Barney's New York has launched a mobile app exclusively for the iPad that offers exclusive content, product information and a personal shopping scheduling tool, something Barney's claims is the first of its kind for a luxury retailer.

It may also be a first for any retailer to prioritize a tablet app over the smartphone.

"We built this app on iPad first because it is an immersive, content driven experience that perfectly matches the 'found-time' nature of the iPad," said Matthew Woolsey, EVP, digital, in Luxury Daily. "A phone version is in the works, but when it comes to content, our customer is more engaged on the iPad than on any other platform." Story.