Barnes & Noble Upgrades Its Site; Goes For Booklover, Not Bookbuyer

Call this the season of the Battle of The Books, with Barnes & Noble this week following Borders with major Web site revisions. And both of those sites are clearly trying to undermine Amazon.

The B&N enhancements are aimed at differentiating themselves from the others by trying to become a place for book lovers rather than mere book buyers. Among the new twists: a literary online magazine; podcast interviews with "leading writers, muscians and filmmakers"; readings and social networking.

But B&N barely matches Amazon on being able to scan through books and other services that speak to the purchase decision.