Barnes & Noble Upgrades Its Site; Goes For Booklover, Not Bookbuyer

Call this the season of the Battle of The Books, with Barnes & Noble this week following Borders with major Web site revisions. And both of those sites are clearly trying to undermine Amazon.

The B&N enhancements are aimed at differentiating themselves from the others by trying to become a place for book lovers rather than mere book buyers. Among the new twists: a literary online magazine; podcast interviews with "leading writers, muscians and filmmakers"; readings and social networking.

But B&N barely matches Amazon on being able to scan through books and other services that speak to the purchase decision.

Suggested Articles

Costco changes up its menu items, and Alibaba and Guess partner for a physical store.

Janey Whiteside, Walmart's new chief customer officer, is well acquainted with the importance of customer service in modern retail.

Whole Foods will offer deals on Amazon's Prime Day, and tariffs against China are causing pricing hikes.