Barnes & Noble (NYSE:BKS) has announced that it is releasing the Nook GlowLight, a new black-and-white e-reader with a glowing backlit screen. The new release comes just as the bookseller slashes prices on older models of its year-old Nook tablets, a move that is expected to help boost sales of the popular gift-giving item this holiday season.
As Apple (Nasdaq: AAPL) releases the new iPad Air and Amazon (Nasdaq: AMZN) upgrades its Kindle Fire tablets just before the holiday shopping rush, Barnes & Noble is greatly discounting its Nook HD tablets originally introduced in the fall of 2012. The going price of its nine-inch Nook HD+ tablet has been dropped to $149 from its original price of $269 and its seven-inch Nook HD tablet falls to $129 from $199.
The new Nook GlowLight features a sharper display and lighter weight and retails for $119. The 6.2-ounce device touts a built-in reading light that allows for reading in bed at night. Sales for the new tablet began yesterday, Oct. 30. in physical bookstores and online.
In contrast to last year when Barnes & Noble manufactured far more color Nook HD tablets than it was able to sell for the holidays, the retailer is "being prudent in terms of pacing and production and inventory" of the GlowLight, Barnes & Noble president Michael Huseby told the Wall Street Journal.
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