Barnes and Noble (NYSE:BKS) stores will welcome customers to its first-ever "Discovery Friday," an in-store event featuring games, giveaways, storytelling and guest appearances on Nov. 22. The event, which falls exactly one week before Black Friday, will also allow shoppers to have one-on-one consultations with B&N associates who will be on hand to offer gift-giving advice and personalized recommendations.
The company says that all of its nearly 700 retail stores will host Discovery Friday as the official kick-off to the holiday shopping season. Mitchell Klipper, CEO of the Barnes and Noble Retail Group, says the event was created to enhance and personalize the shopping experience for customers, since "the best recommendations don't come from an algorithm," perhaps a jab at the chain's leading competitor, Amazon (Nasdaq: AMZN).
"Discovery Friday shines a light on our 40,000 booksellers, undeniably our greatest asset, and also celebrates our customers by bringing the spirit of fun and discovery to their holiday shopping experience," said Klipper in a statement.
Barnes and Noble teamed up with publishers and hundreds of special guests to plan the family-friendly event. Select stores will also feature limited promotions on Nook products and accessories, including the new Nook GlowLight, the brand's latest black-and-white e-reader with a glowing backlit screen.
For more see:
This Barnes and Noble press release
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