Banana Republic snares last-minute holiday shoppers with mobile apps

Via a partnership with mobile apps Curb, Taskrabbit, Shyp and Deliv, Banana Republic (NYSE:GPS) aims to attract last-minute shoppers this week and next with special deals.

From December 17-22, Banana Republic is holding its "The Procrastinators Event", which offers several last-minute perks for its shoppers. Customers who shop on and reserve their must-have items through its Reserve In Store feature can choose to have those items shipped that same day for free through Deliv. This service is available in San Francisco; Palo Alto; Los Angeles; Chicago; New Jersey; Washington, D.C.; Houston and Seattle, according to Banana Republic's parent company, Gap Inc.

Shoppers can also avoid congested parking lots and lugging shopping bags on public transportation by catching a free ride (up to $20) with Curb to or from Banana Republic stores across the U.S.

"People today live their lives on mobile, so partnering with mobile apps that could help us deliver last-minute services felt like the natural and obvious way to go," Chris Nicklo, vice president of marketing at Banana Republic, told Mobile Commerce Daily. "As mobile continues to grow in importance for our customers, it will continue to grow in importance for us, both in terms of marketing outreach as well as shopping and service delivery."

Via its partnership with Taskrabbit, customers who shop in any of its Banana Republic stores will receive a $30 credit from Taskrabbit to help with last-minute tasks such as holiday party cleaning, peppermint hot chocolate runs and hanging Christmas tree lights. In addition, Banana Republic shoppers in San Francisco, New York and Miami will be given a $25 credit at the register that can be used to ship their gifts through Shyp.

For more:
-See this Gap Inc. press release
-See this Mobile Commerce Daily article

Related articles:
Gap to make $300 million digital investment
Gap integrates bloggers into shoppable mobile ads
Gap mobilizes for summer with Summerloves campaign
72% of millennials will shop mobile this holiday
91% of shoppers to make mobile purchase this holiday