Back-to-school shoppers more dependent on discounts

Back-to-school shopping is getting underway, and early reports show that parents plan to be extra thrifty this year.

Parents have been increasingly strategic in their BTS shopping and this year will be no different, according to a survey by Prosper Insights & Analytics for the National Retail Federation. Many are waiting to shop until later in the season as they patiently look for just the right deal on desired items.

Prosper polled 6,800 adults with children in K-12 and found that 37 percent said they were shopping for sales more often. More than 28 percent were using more coupons, nearly 27 percent were comparison shopping online more, and 26.2 percent said they were buying more store brands.

This is just a preliminary snapshot of what the BTS season will look like, according to the report – but it is an indication of what retailers can expect.

For more:
- see this NRF report

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