AT&T store in Texas mimics real-life experience

AT&T (NYSE:T) announced the opening of a new retail store in Plano, Texas, that is designed to transform shopping into an interactive technology experience.

Customers that enter the store can explore devices and accessories in three zones: the connected experience zone, the community zone and the explore zone.

In the connected experience zone, the retail features "lifestyle vignettes" which show how the products in the store can be used. In the community zone, visitors can play at community tables, which display apps, accessories and devices, highlighting how they can all work together. And finally, in the explore zone, walls will showcase AT&T devices and accessories near digital monitors that explain how the gadgets work.

"Customers visiting our Plano store will discover an interactive shopping experience built around their mobile lifestyle," said Hardmon Williams, VP and general manager, AT&T, North Texas. "Our goal is to be America's premier retailer by providing an exceptional experience in every interaction, and our customers will get that the minute they walk through the doors. This new shopping concept will exceed customer expectations by taking our stores and network to a new level here in Plano."

In addition, all sale transactions will be held at café style learning tables, which is also an opportunity for consumers to consult with associates about products and services. Retail consultants will also carry tablets around the store for better customer service.

Many of the store's design elements came from the flagship store on Chicago's Michigan Avenue. The company hopes to bring these elements to other retail stores across the United States in the near future.

For more:
-See this AT&T press release

Related stories:
AT&T turns Michigan Avenue flagship into a museum
RadioShack opens two new concept stores
Warby Parker opens Chicago concept shop
GameStop testing AT&T in-store location services
GameStop to deploy beacons to deliver in-store gaming

 

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