Select Best Buy (NYSE:BBY) stores will now host AT&T departments.
The new AT&T space will carry everything needed for customers to stay connected to their cars, homes and televisions. Products for sale include smartphones, tablets, wearables, connected car plug-ins, and home security systems, according to the AT&T consumer blog.
|Rendering of AT&T space in Best Buy, courtesy of AT&T|
In July, a similar partnership was announced in which Best Buy hosts Samsung Open House shops, with a total of 200 Best Buy retail locations to house Samsung shops by the end of 2015.
The AT&T departments will be staffed with AT&T employees who are trained on the ins and outs of the products.
By the end of 2015, 250 Best Buy locations in the United States will have an AT&T space.
"The shops allow us to offer even better service to our customers, whether they need help with their data plan or understanding how their phone or tablet can better control their increasingly connected life," said Josh Will, senior category officer of mobile and connected home at Best Buy.
"The mobile device is becoming the remote control to everything else in our lives, but it can be confusing. We can help shoppers make sense of it all."
Opening a space for one retailer inside another's store, or shops-in-shops, seems to be a growing trend in retail. For example, Macy's (NYSE:M) recently announced the opening of Best Buy electronics departments within 10 of the department store chain's locations.
-See this AT&T consumer blog
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