At Long Last, Krispy Kreme Arrives In Moscow

It took a year and a half, but Moscow is finally getting a taste of Krispy Kreme (NYSE:KKD). The donut chain opens its first shop in the Russian capital today, thanks to a franchise deal with Russian restaurateur Arkady Novikov that the chain struck in April 2012. This may not be the most traditional Krispy Kreme store, though. Novikov has made his fortune through a combination of well-respected high-end restaurants and popular concept eateries, and his first Krispy Kreme (of a planned 40 in the city) is likely to fall in the concept camp. The store is well-positioned for traffic, just behind Moscow's mammoth (and pricey) GUM shopping mall. And its owner should have a good feel for American-style fast food: Novikov launched his first restaurant after being turned down for a chef's job at the first Moscow McDonald's. Story

 

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