Makes Board Appointments

ASOS plc is pleased to announce the appointment of Hilary Riva and Rita Clifton as Non-Executive Directors of the Company with effect from 1 April 2014.

Hilary Riva (aged 56) is a non-executive director of both Shaftesbury, the FTSE 250 property company, as well as London & Partners, the official promotional organisation for London, having been appointed to each post in 2010 and 2011 respectively. Between 1996 and 2001, Hilary was a member of the Management Board of Arcadia serving as Managing Director of Evans, Top Shop, Principles, Wallis, Dorothy Perkins, and Warehouse. In 2001, as Managing Director of Rubicon Retail, she jointly led the management buy-out of Principles, Hawkshead, Warehouse and Racing Green from Arcadia. Following the sale of Rubicon in 2005, Hilary joined the British Fashion Council as Chief Executive on a pro bono basis and took over the organisation of London Fashion Week. She was awarded an OBE for services to the fashion industry in 2008.

Rita Clifton (aged 56) is currently chairman of BrandCap, the strategic brand consultancy, and Populus, the research and opinion pollster, and is a non-executive director on the Boards of Bupa and Nationwide. Previous non-executive directorships have included Dixons Retail plc and Emap plc, publisher of Grazia and Heat magazines. She graduated from Cambridge and started her career in advertising, becoming Vice Chairman and Strategy Director at Saatchi & Saatchi. She joined Interbrand, the global brand consultancy, as London Chief Executive Officer in 1997, becoming Chairman in 2002. She has been a Trustee (now Fellow) of WWF and a member of the Government's Sustainable Development Commission. She now also chairs TCV, the leading practical sustainability organisation. In the New Year's Honours list 2014, Rita was made a CBE for services to the advertising industry.

Brian McBride, the Chairman of ASOS plc, commenting on the appointment said, "We are delighted to be announcing the appointment of two highly regarded businesswomen to the ASOS Board. Fashion and brand are key to our success and their expertise in these areas is unquestionable. We are looking forward to working with them both and are confident they will make significant contributions to the continuing success of ASOS plc."

Save as disclosed below, there are no other details regarding Hilary Riva or Rita Clifton that are required to be disclosed under paragraph (g) of Schedule 2 of the AIM Rules.

Hilary Riva - Information required under Schedule Two, paragraph (g) of the AIM Rules

Schedule of previous directorships and partnerships (resigned within the last five years):
London & Partners Limited - From 2011 - current
The Alexander Centre Trust CIC - From 2010 - current
Shaftesbury Plc - From 2010 - current
The Ship Management Company (Faversham) Limited - From 2006 - current
Swan Quay LLP - From 2006 - current
Ingenious Film Partners 2 LLP - from 2006 - April 2011
British Fashion Council - From 2005 - October 2010
Rita Clifton - Information required under Schedule Two, paragraph (g) of the AIM Rules
None Schedule of previous directorships (resigned within the last five years):
BrandCap Limited - From 2013 - current
Nationwide Building Society - From 2012 - current
Rita Clifton Limited - From 2012 - current
TCV Trading 1 Limited -2012 - current
TCV Trading 2 Limited -2012 - current
Bupa - From 2010 - current
Henley Festival - From 2010 - current
Populus Limited - From 2004 - current
Dixons Retail Plc- From 2003 - 2012
Interbrand UK Limited - From 1997 to 2012

For further information:
Nick Robertson, Chief Executive Officer

Tel: 020 7756 1000
Nick Beighton, Chief Finance Officer
Greg Feehely, Head of Investor Relations
Instinctif Partners Matthew Smallwood/Justine Warren/Jamie Ramsay Tel: 020 7457 2020 J.P. Morgan Cazenove Gina Gibson Tel: 020 7742 4000 Numis Securities Alex Ham Tel: 020 7260 1000