To Allow Searchers To Delete Their Breadcrumbs

In a creative approach to address consumer search engine privacy concerns, Tuesday unveiled a way for consumers to delete identifiable remnants from their searches.

The service—which the Web site has dubbed AskEraser—"deletes all future search queries and associated cookie information from servers, including IP address, User ID, Session ID, and the complete text of their queries," the company said. It's an interesting move, but it's unclear that it will much of an impact unless larger search engines such as Google and Yahoo adopt it.