Arizona Store: No Ifs, Ands, But Lots Of Butts

When one Phoenix jean merchant wanted to boost his bottom line, he decided to not look back and to get positively cheeky. (My apology for that lede, but this story pretty much demands it.)

The Hub Clothing store, which sells high-end jeans for between $135 and $900, decided to use specially-placed video cameras to show customers what a traditional mirror couldn't easily show: their bottom, according to this Associated Press story, which also features this wonderful video segment. The Buttcam--their name, so help me--sounds like a terrific idea, but hope it doesn't backside on the merchant.