Argo tea launches pay-ahead app

Argo Tea is doing more than merely letting customers order ahead on their mobile devices: the Chicago-based beverage chain has launched an app that lets users pre-order and pre-pay.

Users can pre-order, pay, skip the line and pick-up from a designated spot at the counter.

The new LoyalTea app is the first mobile app for Argo Tea, and the company is encouraging users to download the app by offering a $5 cafe credit to use at locations in Chicago, New York and Boston.

Like industry leader Starbucks (NASDAQ:SBUX), users can earn and redeem rewards, track progress, status and special offers in the app. They also can scan at the counter to make mobile payments.

The app replaces current plastic loyalty cards for those users interested in making the transition, according to the Chicago Tribune.

The debut version of the app does not integrate Apple Pay, but future versions will, according to the company. Later this holiday season, the LoyalTea app will be updated to include holiday e-gifting to allow customers to send an Argo gift card to anyone via email from within the app.

"We're thrilled to introduce our first-ever mobile app which will make the Argo experience fast and seamless for consumers on-the-go, especially during the busy holiday season," said Arsen Avakian, founder and CEO, Argo Tea. "Argo already delivers a high-quality product – now, we're able to recognize and reward our most loyal customers with convenience and a robust rewards program."

For more:
-See this Argo Tea announcement
-See this Chicago Tribune story

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