Apple wins most powerful retail brand

Apple (NASDAQ:AAPL) was named the most powerful retail brand in the Tenet CoreBrand Index "Top 100 Most Powerful Brands" report. Anchored by its success around the world, the retail giant has 479 stores in 18 countries and e-commerce in 39 countries. Apple was 5th on the Tenet Power Ranking. The brand recently unveiled its newest store design as part of retail chief Angela Ahrendts' vision for Apple's stores going forward.

Although the rankings covered different industries, the other nine highest ranking retailers on the list include Starbucks, one of the leaders in the digital retail and mobile app space, reported Retail Info Systems News. Starbucks ranked No. 22 overall.

Next for retailers was eBay, which moved up 11 positions over last year to take the 29th spot overall. In the second quarter of 2016, eBay added over one million new buyers and its StubHub business grew 35 percent year-over-year.

The fourth retailer on the list, ranked 32 overall, was Barnes & Noble, the bookstore leader that is preparing to introduce four new concept stores in 2017. These community gathering places will include a new mobile experience and a new mobile app to help consumers locate books in-store.

Fifth on the list of retailers, 34 overall, was Nike. The well-known brand continues to invest in digital in order to compete with other athletic brands such as Under Armour. In June the company launched a new app that gives access to apparel, workouts, motivational music and rare invitations.

The other five retailers rounding out the 10 at the top of the list include Avon, Walgreen's, Target, Lowe's and Walmart.

For more:
- see this Retail Info Systems News article

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