Apple (NASDAQ:AAPL) has reported record sales and revenue, shattering former records. And it's all thanks to the iPhone 6, which outsold entire product categories.
Apple dominated the holiday season, selling 74.5 million iPhones in the last three months. It posted record quarterly revenue of $74.6 billion and record quarterly net profit of $18 billion. It was the highest quarterly profit ever posted by a company, according to CNN. The company sold an average of 30,000 iPhones every hour.
"Interest in Apple products is at an all time high... shattering our high expectations," said CEO Tim Cook. "This volume is hard to comprehend."
More iPhones were sold than products within the largest consumer electronics product categories combined, such as TVs, PCs and tablet computers, according to CNN.
The record results are thanks to all-time record revenue from the newest iPhone, now available in China through that nation's largest mobile provider, China Mobile.
The iPhone's record sales are helping to fuel the adoption of the company's Apple Pay mobile payment program. The launch of Apple Pay in conjunction with the iPhone 6 release is being rapidly adopted. One retailer recently reported that roughly one-third of its shoppers are choosing to pay with an iPhone.
Next up is the Apple Watch, which Cook said would begin shipping in April.
-See this CNN story
-See this Apple earnings release
Apple Pay and CurrentC shine light on mobile payments
Apple Pay is here
Apple's iPhone 6 stealing retail's holiday thunder
Apple Watch, Pay will change retail
Apple puts NFC security front and center