As Apple (Nasdaq: AAPL) faces tough competition from rival Android smartphone makers, new data reveals that Apple's phone sales across most major markets have fallen lower than at the same time last year. According to the report by Kantar Worldpanel ComTech, LG, Sony and Nokia have made year-on-year gains, leading fewer customers to purchase iPhones.
Apple's share of smartphone sales surged 14.5 per cent from October 2013 following the launch of the 5S and 5C models. Sales of both phones were strong, despite early fears that that the lower-end 5c could damage Apple's appeal. However, even with the success of Apples latest iPhone, Apple's share has dropped in almost all regions, falling 9.9 percent in the US, 6.5 percent in the European Union Five, and 1.5 percent in China.
As competition in the smartphone market stiffens, Apple might have plans to boost one of the iPhone's most popular features: its camera. The company confirmed that it has recently acquired SnappyLabs, the creator of the SnappyCam app which allows the internal iPhone camera to take high-resolution images rapidly.
"Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans," said an Apple spokesperson who declined to give more details, according to The Wall Street Journal.
SnappyCam was founded and run solely by John Papandriopoulos, an electrical engineering PhD from the University Of Melbourne. It's predicted that Papandriopoulos will now join Apple to develop ways to use the technology he developed to help improve cameras in the iPhone and iPad.
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