Apple's new Chicago store a glass temple

Apple's (NASDAQ:AAPL) proposed new store in Chicago looks to take the retailer's store design to stunning new levels.

The two-story, 20,000 sq. ft. glass structure is expected to be along the Chicago River on Michigan Avenue, according to the Chicago Tribune. Architectural renderings reveal an open glass encased pavilion in what a source at the Chicago Department of Planning called "a glass-sheathed temple of computing."

The building will feature a street level entry and shoppers will descend to a lower level that's open to the Chicago Riverwalk, the city's newly constructed and growing open-air walkway that now features dining and entertainment options, in addition to dock access to tour boats. Glass walls will rise from the riverside and the design "will blur the line between interior and exterior space," according to the Department of Planning and Development report.

Zeller Realty Group, the property's owner, will present the proposal to the Chicago Plan Commission on Thursday. The presentation is mostly a formality as the commission granted approval earlier this week.

Will the store represent a big departure design-wise for Apple? Since Angela Ahrendts joined the company as head of retail in late 2013, there have been hints of a facelift for Apple stores, but, thus far, little has changed. 

For more:
-See the Chicago Tribune article (tiered subscription)
-Read the AppleInsider report

Related stories:
Apple opens store in an old Manhattan bank
Apple to shift focus from stores to website
Apple Watch ushers in new era for Apple retail
Apple stores to get facelift
Apple Watch, Pay will change retail

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