Apple (NASDAQ:AAPL) is making it easier for consumers to access and download shopping apps in advance of Black Friday and the holiday shopping season. The new Shopping category in the Apple App store is a collection of e-commerce and other shopping-oriented apps.
The category will launch Nov. 5 and include apps from large retailers including Amazon, eBay, Etsy, Target and Walmart. There will also be coupon and deal apps from the likes of Groupon and RetailMeNot as well as price comparison tools from companies including ShopSavvy and Purchx.
Breaking the apps out from their current Lifestyle category is expected to make it easier for shoppers to find and use the mobile shopping tools.
The use of mobile devices in the holiday shopping process soared last year and the 2015 season is expected to be even more mobile-intensive. Shoppers are expected to browse, make lists, read reviews and make purchases from tablets and smartphones in record numbers. Making mobile shopping-related apps easier to locate could push those figures up even higher.
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