Apple Launches iPad Air, New MacBooks

Apple (Nasdaq: AAPL) rocked the tech and retail worlds today with the debut of its thinner full-sized tablet, the iPad Air.

At its Fall Event at 1:00 EST today, Apple CEO Tim Cook and Apple CMO Phil Schiller said the iPad Air starts shipping November 1 around the world, including China. Lighter than the iPad 2 – 1 pound versus 1.4 pounds – the new iPad will retail for $499.

"This is our biggest leap forward in a full-size iPad," Schiller said, AllThingsD reported.

The old iPad 2 is still available at $399. Cook said the iPad has surpassed 170 million sales since its 2010 introduction, and accounts for more than 80 percent of tablet usage, the San Jose Mercury News reported.

In addition, Apple unveiled its new MacBook Pro 13-inch, which is thinner and lighter than the previous generation, weighing in at 3.46 pounds and 0.71-inches thin. Shipping today, the 13-inch MacBook is priced at around $1,200 each. The new MacBrook Pro 15-inch also features faster processing and faster graphics, along with eight hours of battery life. It is priced from $1,999 to $2,199.

After receiving criticism that Apple was not receiving enough orders for the iPhone 5C, Cook took the opportunity at the Fall Event to say that the iPhone 5C and iPhone 5S phones sold 9 million devices in the largest iPhone launch the company has seen.

Meanwhile, Apple's new Mavericks operating system upgrade for MacBooks is free and sports features geared toward the power user, such as extended battery life, compressed memory and integrated graphics.

For more, see:
This FierceWireless article
This AllThingsD article
This AllThingsD article
This San Jose Mercury News article

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