Apple (NASDAQ:AAPL) has hinted for years that it would enter the mobile payments field, but now the computer company appears to be getting serious.
Apple is interviewing candidates for two new positions focused on building a payments business around the stockpile of existing credit card information stored in iTunes, reports re/code. Apple's head of e-commerce, Jennifer Bailey, has been meeting with applicants and leading the initiatives, said sources familiar with the matter.
"Their ambitions are very, very serious," one of the sources told re/code.
And while the job interviews may be held in secret, Apple's ambitions to launch mobile payments are not. CEO Tim Cook touched on the issue during a Q&A with analysts following Apple's most recent conference call. "We're seeing that people love being able to buy content, whether it's music or movies or books, from their iPhone, using Touch ID. It's incredibly simple and easy and elegant, and it's clear that there's a lot of opportunity there," he said.
"The mobile payments area in general is one that we've been intrigued with, and that was one of the thoughts behind Touch ID. But we're not limiting ourselves just to that," Cook said, indicating that Apple is open to acquiring or partnering to speed its entry into mobile payments.
-See this re/code story
Mobile payments, in-store tracking among key trends to watch
Apple rolls out iBeacon sensors in all U.S. retail stores
Macy's Shopkick test confirms value of iBeaon
Apple's iBeacons to let stores beam location-based offers to iPhones
Kroger to add an additional market, focus on urban-format stores