Apple exec to lead eBay B2C unit

EBay (NASDAQ:EBAY) has added Bob Kupbens as its new VP of business-to-consumer selling. In this role, he will help sellers optimize eBay's B2C platform and acquire new sellers for the site.

Kupbens joins eBay from Apple, where he was VP of online retail. There he was responsible for the Apple store app, digital interactive experiences and global retail customer service teams. He has also held positions at Delta Air Lines and Target.

"We are pleased to welcome Bob to the eBay family. We are focused on providing the most powerful selling platform, and Bob's customer-centric leadership will help us deliver the best possible experiences for our sellers and empower them in growing their businesses," said Hal Lawton, senior VP of North America, eBay.

EBay officially separated from its PayPal and Enterprise units in the past year and has since refocused as a consumer platform by streamlining mobile offerings and testing new delivery and membership programs. In May, it opened a virtual reality department store.

For more:
- see this eBay announcement

Related Articles:
Tech Spotlight: eBay opens virtual reality department store
Office Depot using virtual reality to drive innovation
Tommy Hilfiger brings virtual reality to stores